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Beginner’s Guide to Call-to-Action Marketing

Beginner’s Guide to Call-to-Action Marketing
23
Jun

CTA’s can be considered very useful; it guides the user towards what to do next once they get to your website. Without a clear CTA user may not be able to take the steps you want them to take on your webpage.


A call to action (CTA) is an action that the end user can perform on the website which leads to some specified result. The action is generally is represented as button or link with a commanding phrase like “CALL NOW!”, “SIGN UP!”, “BUY NOW”.

CTA’s can be considered very useful; it guides the user towards what to do next once they get to your website. Without a clear CTA user may not be able to take the steps you want them to take on your webpage.

Example: If someone is surfing through your products page and you have a clear “BUY NOW!” button, the user will more likely click on that to make a quick purchase.

Some Calls to Action Examples:

  1. Read More
  2. Sign-Up
  3. Contact Us
  4. Call Us
  5. Free Trial
  6. Sponsor Us/Support Us
  7. Share on Social Media
  8. Add to Wishlist
  9. Buy Now
  10. Add to Cart

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